What is PageRank?
What is PageRank and how is it calculated?
Many people aren’t exactly sure: What is PageRank? …or how it’s calculated by Google. If you query people about PageRank, most are definitely aware of Toolbar PageRank, which on a scale of 0 – 10, with zero being the lowest and ten being the highest, Google ranks websites based on factors in their proprietary and dynamic algorithm. SEO (search engine optimization) experts typically agree that the key factor in determining Toolbar PageRank is the PageRank values of incoming links. In essence, Toolbar PageRank comes down to a popularity contest for any website to garner incoming links from websites or webpages with high PageRank to increase their own PageRank. PageRank is often referred to by its acronym: PR. So, if you are reading an article and see someone mentioning a website that is a PR2 or PR3, the reference is to the Toolbar PageRank value of the website being PageRank of 2 or PageRank of 3. Google generally updates PageRank on a quarterly basis. However, PageRank is always in flux until the next update, whether the Toolbar PageRank has actually changed isn’t known until the update is actualized. Lately, Google has been giving monikers to its PageRank updates that incorporate new factors into the algorithm or give certain factors more weight than others… recent Google updates have been named Google Caffeine, Google Panda and Google Fresh. However, SEO experts reiterate that the strongest element in determining Toolbar PageRank is the combined values of inbound links to a particular website.
How Can I Increase My PageRank?
•Attract inbound links by having content on your site that will make people want to link to your site
from sites with higher PR in related niches.
•Look for places where you can place one-way links to your sites from social networking sites, wikis,
forums and directories that have higher PR.
•Write relevant articles for directories or on websites seeking written material or write guest posts on blogs seeking related content and place strategic backlinks to your site.
White hat (Google compliant) methods to increase PageRank are the best way to legitimately increase PR. Black hat (non-compliant) methods such as buying backlinks or link scheming are negative ways to increase PR and can possibly result in a site being penalized or “sandbagged” by Google for participating in such practices. However, it is not uncommon for webmasters operating sites in similar niches to exchange links in a mutually beneficial arrangement especially in their websites’ Blogrolls. This is still not a practice advocated by Google, but countless websites participate in this popular link exchange arrangement.
How Can I Learn More about PageRank?
There are many resources on PageRank written by SEO gurus and PageRank experts for you to learn more about PageRank. If you want to build a basis of knowledge, the Wikipedia entry on “PageRank Original Formula” is a good starting point. Then there are several popular and often cited articles by Google’s own Matt Cutts, including “Text Links and PageRank” and “PageRank Sculpting”. Google Webmaster Central is a good source of information with an active webmaster Q&A.
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