CPM advertising

CPM is an acronym derived from:

C for cost
P for Per
and
M for the Roman Numeral M indicating 1,000 units

CPM Advertising is based on the Cost per 1,000 impressions. CPM Advertising is gaining in popularity because it is the least expensive form of advertising on the internet. CPM Advertising isn’t based on hype about click-throughs or sales. The publisher will offer CPM Advertising at a specific rate with most advertisers buying many CPM units. Since buyer behavior isn’t the responsibility of the publisher, the basis for pay-per-view advertising is that it’s up to the site surfers if they click through or buy products or services. And it’s up to the advertiser’s creatives (their ads) if they are effective in promoting click-throughs or sales. Impressions are also referred to as views or eyeballs.

CPM Advertising started in the print media, namely newspapers and magazines, then billboards, then migrated to radio and television, then the internet. Most CPM Advertising on the internet are banner ads. The publisher should offer premium placements for these banner ads to encourage the most click-throughs which can lead to sales for the advertiser. The benefit to the publisher is that the advertiser will continue to buy or increase their CPM Advertising campaigns with the publisher if the CPM Advertising is successful. Advertisers now have sophisticated tracking methods to tally impressions, click-throughs and sales for their ads on individual websites so they know if their CPM advertising on particular websites is boom or bust. If you’re looking to find out more about CPM Advertising, you need to click through on one of the links above and read about how CPM Advertising can benefit your advertising needs.